In June Changemaker will give a course at Bergh School of Communication. The purpose is to teach how games and gamification can be used in promotional purposes. The course runs over three days and includes workshops and lectures from professionals and specialists and provides an understanding of how to use the game in marketing.
Read more about what Pär Lagher, CEO of Berghs Schools of Communication, says about it www.resume.se
And read more about what Gartner says…”by 2015 50 percent of companies will embrace gamification…”:
“Gamification gets people more engaged, helps change behaviors and stimulates innovation, Gartner said. The applications in business include accelerating feedback cycles by incenting users to give feedback. Gamification sets clear rules and a compelling narrative for players to feel empowered at a task. And it sets up tasks that are achievable.”