Education May 30, 2023

Unlocking impact: the Unicorn path to engage with your audience

The Unicorn book helps you finding new ways to make impact

The Unicorn book contains examples, strategies, and exercises to help organisations to reach their audience. It explains how to get to know, find and address audiences and their needs, as well as how to build trust and grow a community.

The Unicorn project focused on four different stages of communication: Audience design, Message building, Campaigning and distribution, and Audience and community building.

Flip through the pages of the Unicorn book and find more examples in the interactive guide.